International airlines have begun to auction off through their websites unreserved first class seats in a growing trend that has at least some characteristics of a win-win proposition. While carriers can increase their revenue by selling unused luxury seats, coach passengers who prefer choice seats can avoid paying excessive fares or cashing in upgrades. Waiting to step in stateside: UAL, LUV, DAL, LCC, JBLU, ALK, HA, SAVE, ALGT
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