Over the years, Netflix has shifted its business model from a traditional rental model to offering many subscription options at various price points and added streaming a few years ago. It was originally seen as a niche add-on for die-hard techies, but now streaming accounts for the majority of Neflix viewing. During the quarter in review, Netflix rolled out a streaming-only subscription option in the U.S. Netflix also announced a series of price increases to its monthly fees.
Netflix's shares have gained an astonishing 185% over a year. Last few quarters , by Netflix's nice habit of beating analysts' expectations. In Q4 2010, most of analysts predicted earnings per share of $0.71, with Netflix posting 0.87, outperforming expectations by 22% last time. Analysts will be hoping that a recent family-friendly move, in which Netflix may let subscribers with streaming-only accounts watch video on more than one device, will further propel its shares to new heights coming days.But stock is trading over $252 last week which is multi year high.
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