Here’s more detail from Dow Jones Newswires:
Total costs jumped 41%, higher than the latest quarter’s pace of revenue growth and the expense increase in the previous quarter as well. Recently, Google’s surging investment in new products, advertising, hiring and worker compensation have hurt profitability. The pace of growth abated somewhat in the second quarter, and Chief Executive Larry Page reassured investors that the spending would balance short-term and long-term results in July.
U.S. paid clicks, a measure of how frequently consumers click on its ads, increased 28% compared with a year earlier and 13% sequentially. That was the strongest momentum in more than a year.
The average cost that advertisers paid Google per click rose 5% from a year earlier but fell 5% from the previous quarter.
For the latest updates on the stock market, visit,
http://daytradingstock-blog.blogspot.com/