Shares of SodaStream (SODA +4.4%) trade higher as banter goes back and forth on the merits of the stock. What is one analyst's latest fad is another analyst's trendsetting industry changer. Also entering into the equation is the sudden focus on high-sugar drinks, with a report out highlighting that the SodaStream home-brewed cola comes in with only a third of the calories and sugar than offerings from beverage giants Coca-Cola and PepsiCo.
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